A DG on Sunday? Sorry, I couldn’t resist. Those of you who have been around a while know how much I admire and respect one of the great communicators of our day, Seth Godin. He writes a blog post (sometimes two) 7 days a week, 365 days a year. Plus he finds time to write books, speak before several groups a year, and still have time to invent cutting-edge concepts such as Squidoo and The Domino Project.
Well all that creativity has taken its toll. When I read today’s Godin post, I just had to pass it on. He has absolutely flipped out! Here’s today’s post in its entirety (used without permission I might add). Some of you may remember the Purple People Eater. Now we need to be wary of Godin’s Purple Cow. Talk about Mad Cow Disease!
Years ago, before I wrote Purple Cow, purple was just another color, sitting in the back rows with orange and teal and magenta. The success of that book transformed the way the color was treated, and I watched with surprise and then delight as more and more of the world embraced the notion of purpleness.
At some point, though, creation needs to be rewarded. Writing is a lonely and risky endeavor, and if people are able to blithely take the work of another, we’ll soon run out of writers.
Add to this problem the rampant linking that goes online. People are always linking to this blog, for example, without asking first. Not to mention those that might discuss one of my books in a meeting (at a profit-making business, no less!) without permission or payment of royalties.
That’s why today (appropriately) I’m reporting the results of several lawsuits I quietly filed over the last year. My lawyers were able to trademark the terms Purple® and Purple Cow®, and beyond that, to get a design patent on the idea of using Purple® in the marketing of a product.
Several entities have already reached a settlement with my firm. On the international front, Radojka Glavonjić, a farmer in Slovenia, is paying an ongoing royalty for publicity and endorsements surrounding his new calf. (Worth noting that it’s a bull, actually).
We were unable to reach a settlement with Prince Rogers Nelson, but he has agreed to retitle his hit song Bluish Red Rain.
For those that might accuse me of overreaching, please consider that we took no action at all against this Purple® squirrel.
Critics will be pleased to know that we are granting the US Army a royalty-free license to continue calling it a Purple® Heart.
PS by reading this post, you agree to the shrinkwrap license and terms and conditions that have become used by some in the industry, and thus agree not to use the word Purple® in any conversation or memo or text or tweet without sending me one simoleon each time you do.
I know that you, my loyal readers, will support me as I continue to pursue a fair and honest settlement with others that seek to profit from my insights and risk taking. It is, after all, the only way I can produce this blog without selling a significant number of ads. Though I may add the advertisements anyway, because more is better.
[Please don’t email me about this until the second day of April. Thanks.]
Photo by FredoAlvarez
About two weeks ago, MNT (Medical News Today), ran an article on their website titled, “Regular Chocolate Consumption Linked to Leaner Bodies.” Now that’s my kind of article! Needless to say I devoured it (the article that is) and savored every sweet word.
Here’s a few choice morsels:
People who eat chocolate regularly tend to be thinner than those who never or very rarely consume chocolate, researchers from the University of California, San Diego, reported in Archives of Internal Medicine. The authors added that some kinds of chocolate had previously been found to improve factors related to metabolism, including insulin sensitivity, blood pressure, as well as cholesterol levels. Because of the high-calorie values of most chocolates, many people avoid them in their attempts to control their body weight.
…Despite being leaner than non-chocolate eaters (or those who rarely ate chocolate), the authors found that regular chocolate eaters consumed more calories, including higher amounts of saturated fat. They had already factored out certain variables which could have affected their findings, such as people’s age, gender, how physically active they were, etc.
And here’s what is probably my favorite line of the whole article. “It was not the total amount of chocolate each week that was linked to lower BMI, but rather how often chocolate was eaten – the more regular eaters tended to be leaner, the researchers explained.”
It’s not often that we’re treated to medical research that brings good news. You might want to save a copy of this as I will do and refer to it often.
Hmmmmm…I think I suddenly feel a need to knock a point or two off my BMI. Care to join me?
PS — You’re not going to believe this, but just as I was putting the finishing touches on this DG, my wonderful wife, who has no idea that I’m writing this, brings me my very most favorite treat, Chocolate Mousse. Man, am I ever going to be lean tomorrow!!! Here’s a picture of it from her website. Can’t you just taste it? Mmmmmmmmmmm!!!